Case Study

Oink - This little piggy went to market

As working farmers from the Borders, Adam Marshall and Sandy Pate had the simple yet brilliant idea of bringing their quality natural product from the farm to the city. Passionate about good honest food they wanted to introduce a very different food concept to Edinburgh with their fresh and delicious Scottish hog roast rolls using pork reared on Adam’s pig farm.

Coming from families who have farmed in Berwickshire for many generations they certainly know a thing or two about good meat.  They began by specialising in hog roasts and brought their freshly carved hog roasts to the Edinburgh Farmers Market at Castle Terrace back in 2001. In fact they are the only business who has attended every single Saturday Farmers Market to feed hungry regulars with hog roast and their own bacon. Their delicious hog roast rolls (pulled pork as some of you know it) were such a runaway success with the public that they decided to open their first shop in Edinburgh – and that’s when Oink was born.

Already well known at Edinburgh Farmers Market, the company needed help to launch their new food concept in the Capital and tell their unique story to both the press and the public. A quirky new brand identity was developed and a highly successful launch event, press and PR campaign and marketing campaign ensured that Oink got the attention they fully deserved and the company have gone from strength to strength. Oink was launched in Edinburgh’s Victoria street in summer 2008 and they have been serving delicious hog roast rolls to hungry workers, locals, students, festival goers, shoppers and tourists 7 days a week ever since! They opened their second shop in the summer of 2013 in the Canongate area of Edinburgh’s historic Royal Mile. The team also operates their highly successful Oink mobile catering service for both hog and lamb roasts and regularly caters for weddings, birthdays and other special occasions as well as every kind of corporate event.

Bright Light Marketing continue to market Oink and are proud to say that the business was recognised as one of the top 100 restaurants in the whole of UK last year by Yelp. Oink has thousands of loyal customers who follow them on social media every day encouraging them to return to Oink in Edinburgh time after time.

What Our Clients Say

Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business.

Iain Burke, Borders Employment Law

Bright Light Marketing
2015-11-26T13:45:32+00:00

Iain Burke, Borders Employment Law

Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new View Full →
Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted marketing activity, they made sure the new business got off to a flying start and we haven’t looked back since.

They have continued to market Oink and the results of the social media activity has been amazing allowing us to grow the business year on year. I would certainly recommend them as a company with the skills and the energy to really get your business noticed

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing
2015-12-22T15:59:47+00:00

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted View Full →
After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly in their manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price.

Caroline Dunn, Director of Dundee Employment Law

Bright Light Marketing
2016-01-07T14:17:13+00:00

Caroline Dunn, Director of Dundee Employment Law

After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their View Full →
Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very competitive.

We have now tried two campaigns. Not only did our sales increase for the products advertised, but we can also directly measure actions taken by advert readers, such as increased number of likes, direct bookings through Facebook, direct messages and further enquiries through Facebook. So, again I have to say Bright Light Marketing was right.

Will Haegeland, owner of the County Hotel, Selkirk

Bright Light Marketing
2015-12-22T16:01:22+00:00

Will Haegeland, owner of the County Hotel, Selkirk

Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very View Full →
We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very easy process. We are delighted with the end results and their commitment to the project.

Sheila Scott, The Lavender Touch

Bright Light Marketing
2015-12-22T16:00:25+00:00

Sheila Scott, The Lavender Touch

We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very View Full →
Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today's fast-moving world and to compete with the big spend of the national charities, we needed professional help - and fast. Bright Light Marketing came highly recommended and did not disappoint. They were happy to work with our diverse team, coaxing out our values, moulding our branding, encouraging us to learn and love social media! They have not changed who we are. But rather have discovered who we are and helped us to present that to a much bigger audience. Probably the best investment we have ever made in our organisation - and we enjoyed it! Thank you!

Jane Vickers, Borders Pet Rescue

Bright Light Marketing
2015-12-22T15:58:32+00:00

Jane Vickers, Borders Pet Rescue

Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today’s fast-moving world and to compete with the big spend of the national charities, we View Full →
Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing
2015-12-22T15:59:07+00:00

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.
The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.

Kevin Crowford, JRW Chartered Accountants

Bright Light Marketing
2015-12-22T16:00:55+00:00

Kevin Crowford, JRW Chartered Accountants

The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.
Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget.

Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted and effective. We have no hesitation in recommending Bright Light Marketing.

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing
2015-12-22T15:57:51+00:00

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget. Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted View Full →

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