Bright News

Keep up to date with our work

Tourism figures up

31st January 2017

Encouraging results for the Scottish Borders, Midlothian and the Scottish tourism industry on the back of the Borders Railway. Among the details revealed by the figures in the Borders were: – the number of visitor days in hotels and bed and breakfasts has risen by 27%. – a 20% rise in visitor spend on food and drink. – visitor spend on accommodation is up 17%. – a 16% rise in overall visitor spend. – the number of days visitors stayed in the Borders has increased by almost 11%. – an 8% increase in employment related to tourism. Read the news article in full

Borders and Midlothian Tourism Boost

23rd January 2017

Midlothian and the Scottish Borders secure £350,000 Tourism Funding Boost Great news for the local community on the back of the Borders Railway. see the article in full here

Food for thought.

18th January 2017

Chartered Institute of Marketing’s Four Key Trends for 2017

17th January 2017

The CIM look at four trends – some new, some familiar – that are set to influence marketing strategies in the year ahead. Worth a read. Worth a read.

What Our Clients Say

Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget.

Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted and effective. We have no hesitation in recommending Bright Light Marketing.

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing
2015-12-22T15:57:51+00:00

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget. Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted View Full →
Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very competitive.

We have now tried two campaigns. Not only did our sales increase for the products advertised, but we can also directly measure actions taken by advert readers, such as increased number of likes, direct bookings through Facebook, direct messages and further enquiries through Facebook. So, again I have to say Bright Light Marketing was right.

Will Haegeland, owner of the County Hotel, Selkirk

Bright Light Marketing
2015-12-22T16:01:22+00:00

Will Haegeland, owner of the County Hotel, Selkirk

Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very View Full →
We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very easy process. We are delighted with the end results and their commitment to the project.

Sheila Scott, The Lavender Touch

Bright Light Marketing
2015-12-22T16:00:25+00:00

Sheila Scott, The Lavender Touch

We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very View Full →
Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business.

Iain Burke, Borders Employment Law

Bright Light Marketing
2015-11-26T13:45:32+00:00

Iain Burke, Borders Employment Law

Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new View Full →
Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted marketing activity, they made sure the new business got off to a flying start and we haven’t looked back since.

They have continued to market Oink and the results of the social media activity has been amazing allowing us to grow the business year on year. I would certainly recommend them as a company with the skills and the energy to really get your business noticed

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing
2015-12-22T15:59:47+00:00

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted View Full →
Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today's fast-moving world and to compete with the big spend of the national charities, we needed professional help - and fast. Bright Light Marketing came highly recommended and did not disappoint. They were happy to work with our diverse team, coaxing out our values, moulding our branding, encouraging us to learn and love social media! They have not changed who we are. But rather have discovered who we are and helped us to present that to a much bigger audience. Probably the best investment we have ever made in our organisation - and we enjoyed it! Thank you!

Jane Vickers, Borders Pet Rescue

Bright Light Marketing
2015-12-22T15:58:32+00:00

Jane Vickers, Borders Pet Rescue

Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today’s fast-moving world and to compete with the big spend of the national charities, we View Full →
Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing
2015-12-22T15:59:07+00:00

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.
After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly in their manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price.

Caroline Dunn, Director of Dundee Employment Law

Bright Light Marketing
2016-01-07T14:17:13+00:00

Caroline Dunn, Director of Dundee Employment Law

After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their View Full →
The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.

Kevin Crowford, JRW Chartered Accountants

Bright Light Marketing
2015-12-22T16:00:55+00:00

Kevin Crowford, JRW Chartered Accountants

The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.

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