Tourism figures up
Encouraging results for the Scottish Borders, Midlothian and the Scottish tourism industry on the back of the Borders Railway. Among the details revealed by the figures in the Borders were: – the number of visitor days in hotels and bed and breakfasts has risen by 27%. – a 20% rise in visitor spend on food and drink. – visitor spend on accommodation is up 17%. – a 16% rise in overall visitor spend. – the number of days visitors stayed in the Borders has increased by almost 11%. – an 8% increase in employment related to tourism. Read the news article in full
Borders and Midlothian Tourism Boost
Midlothian and the Scottish Borders secure £350,000 Tourism Funding Boost Great news for the local community on the back of the Borders Railway. see the article in full here
Chartered Institute of Marketing’s Four Key Trends for 2017
The CIM look at four trends – some new, some familiar – that are set to influence marketing strategies in the year ahead. Worth a read. Worth a read.