Privacy Policy

INTRODUCTION AND TERMS
Services for Bright Light Marketing (“We “or “us”) are committed to protecting and respecting your personal data and privacy. This privacy and cookie policy relates to our use of any personal data we collect from you from any of our services. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data; including the Data Protection Act 1998 (DPA) and The General Data Protection Regulation 2016 (GDPR) together, and with other subsequent laws “Data Protection Laws”.

WHO WE ARE AND HOW TO CONTACT US
For the purpose of the Data Protection Laws, the data controller is Bright Light Marketing Ltd, registered company number SC311997. If you want to request more information about our privacy policy or information regarding data protection you should contact us using the details provided below:

FAO: Bright Light Marketing, Ettrick Riverside, Selkirk, TD7 5EB
Email: info@brightlightmarketing.co.uk
Telephone: 01750 505052 and ask to speak to the Privacy Officer

YOUR RIGHTS
Under the GDPR your rights are:

  • To be informed – We must make available this privacy notice with the emphasis on transparency over how we process your data.
  • Access – You are entitled to find out what details we may hold about you and why.
  • Rectification – We are obliged to correct or update your details.
  • Erasure – This is also known as the request to be forgotten.
  • Restrict processing – You have the right to ‘block’ or suppress the processing by us of your personal data.
  • Data portability – You have the right to obtain and reuse your personal data that you have provided to us.
  • Object – You have the right to object to us processing your data in relation to direct marketing and or profiling.
  • Rights in relation to automated decision making and profiling – We do not use automatic decision making or processing.

THE DATA WE COLLECT ABOUT YOU
We process personal data. Personal data we process may include name, address and email address. It also may include IP address and cookies (Website).

Our collection methods are:

  • Through our website;
  • Through engagement of our services;
  • By communications;
  • Networking; and,
  • Through engagement of service providers.

Information that we collect

  • We may collect, use, store and transfer information about you in several different ways and this information may be classified in different categories. Please take care when submitting information to us, particularly when completing free text fields or uploading content, documents and other materials. Some of our services may be automated and we may not recognise that you have accidentally provided us with incorrect or sensitive information.
  • Information that you provide to us
    Whenever you interact with us, you may be asked to provide us with information relating to you. The following types of data may be collected from you:
  • Identity Data includes first name, last name, username or similar identifier, title, and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us and may include applicable device ID (s) relating to your particular product(s) and transaction date.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Enquiry Data includes data you provided us with when you contact us for customer service assistance (by any means of communication including written communications or via our website(s), telephone, email or our social media channels) or when you visit us at a public event, such as a trade show or exhibition or participate in one of our surveys, competitions or prize draws, we may record all customer service communications and keep information about the particular communication, including your name, the product(s) you bought, the reason why you contacted us, and the advice we gave you so we can track the resolution of any customer service issues and for customer service training purposes.
  • Profile Data includes your interests, preferences, feedback and survey responses. We may also receive content that you choose to upload or post, such as your name, address, telephone number, email address, profile pictures, interests and hobbies, product reviews, comments, photos and forum posts, or details of your interests and preferences that you choose to tell us about when, for example, selecting the services that you wish to receive.
  • Usage Data includes information about how you use our website, products and services, as well as the frequency and pattern of your service use.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
    Aggregated Data
  • We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

HOW YOUR DATA WILL BE USED
We will only use your personal data to the extent permitted by the law.

We use information held about you to:

  • ensure that content from our site is presented in the most effective manner for you and for your devices;
  • provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes or by Legitimate Interests;
  • carry out our obligations arising from any contracts entered into between you and us;
  • allow you to participate in interactive features of our service when you choose to do so, e.g. asking a question through our website.
  • carry out necessary maintenance to our infrastructure; and
  • notify you about changes to our services.

We also embrace the use of social media and may wish to process any comments made public by you.

LEGITIMATE INTEREST & MARKETING
Where we use Legitimate Interests we will record our decision and our method on making this decision. This can be requested by you at any time.

If you are an existing contact or customer we will only contact you by postal and electronic means (e-mail) with information about services or goods which you have previously purchased from us or enquired about. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by post or electronic means. You can choose to not receive these types of communication by contacting us and ask to be removed from future communications.

THIRD PARTIES
We will keep your information within the ‘organisation’ except where disclosure is required or permitted by law or when we use third party service providers (data processors, financial controller) to supply and support our services to you. We have contracts in place with our data processors. This means that they cannot do anything with your personal data unless we have instructed them to do so. They will not share your personal data with any organisation apart from us. They will hold it securely and retain it for the period we instruct.

If you have entered one of our competitions and are announced as a finalist, your email address provided on your application form may be disclosed to third party sponsors of the awards.

Please see below the list of services where we use third party data processors which sets out the categories of recipients of personal data.

IT Provider – Cloud Service – IT Support
Email Provider
External HR systems provider
Storage Facility
Accountants

Third Party Links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

DATA RETENTION

Our data retention policy is dictated by the Data Protection Laws. We will retain award application forms for a maximum of two years from the date it is submitted. After this time the information will be securely destroyed.

DATA DELETION
Under GDPR you have the right to erasure under specific circumstances. A request for your personal data to be deleted will be decided on a case by case basis and must be submitted in writing to the contact details provided in this policy.

DATA CORRECTION
We will correct or update your data without delay provided you make the request in writing to the contact details provided in this policy, clearly specifying which data is incorrect or out of date.

DATA INSPECTION
We strive to be as open as we can be in terms of giving people access to their personal data. Individuals can find out if we hold any of their personal data by making a formal request under the Data Protection Laws. Such requests must be in writing to the contact details provided in this policy. If we do hold your personal data we will respond in writing within one calendar month of your request (where that request was submitted in accordance with this policy).

The information we supply will:

  • Confirm that your data is being processed;
  • Verify the lawfulness and the purpose of the processing;
  • Confirm the categories of personal data being processed;
  • Confirm the type of recipient to whom the personal data have been or will be disclosed; and
  • Let you have a copy of the data in an intelligible form
  • Please note that you may need to provide identification in order to prove who you are to access your data.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

In the instance that we do not hold information about you we will also confirm this in writing at the earliest opportunity.

CHANGES

We keep our privacy notice under regular review and you should check back regularly to ensure you are aware of changes to it. We may display this notice to you from time to time to help ensure you are aware of its contents.

COMPLAINTS
You have the right to complain about the processing of your personal data. Please contact us using the details provided above. If you are still unsatisfied you have the right to complain to the Information Commissioners Office.

OUR DETAILS
This website is owned and operated by Bright Light Marketing Ltd.
Our principal place of business is in Selkirk, Scotland
You can contact us:
(a) by post, to Unit 7, Ettrick Riverside, Selkirk, TD7 5EB
(b) using our email info@brightlightmarketing.co.uk

Data protection officer
Our data protection officer’s contact email address is info@brightlightmarketing.co.uk

You can request a copy of the personal data that we hold on file by sending a subject access request to info@brightlightmarketing.co.uk

What Our Clients Say

Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted marketing activity, they made sure the new business got off to a flying start and we haven’t looked back since.

They have continued to market Oink and the results of the social media activity has been amazing allowing us to grow the business year on year. I would certainly recommend them as a company with the skills and the energy to really get your business noticed

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing
2015-12-22T15:59:47+00:00

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted View Full →
After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly in their manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price.

Caroline Dunn, Director of Dundee Employment Law

Bright Light Marketing
2016-01-07T14:17:13+00:00

Caroline Dunn, Director of Dundee Employment Law

After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their View Full →
The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.

Kevin Crowford, JRW Chartered Accountants

Bright Light Marketing
2015-12-22T16:00:55+00:00

Kevin Crowford, JRW Chartered Accountants

The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.
Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business.

Iain Burke, Borders Employment Law

Bright Light Marketing
2015-11-26T13:45:32+00:00

Iain Burke, Borders Employment Law

Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new View Full →
We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very easy process. We are delighted with the end results and their commitment to the project.

Sheila Scott, The Lavender Touch

Bright Light Marketing
2015-12-22T16:00:25+00:00

Sheila Scott, The Lavender Touch

We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very View Full →
Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget.

Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted and effective. We have no hesitation in recommending Bright Light Marketing.

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing
2015-12-22T15:57:51+00:00

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget. Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted View Full →
Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very competitive.

We have now tried two campaigns. Not only did our sales increase for the products advertised, but we can also directly measure actions taken by advert readers, such as increased number of likes, direct bookings through Facebook, direct messages and further enquiries through Facebook. So, again I have to say Bright Light Marketing was right.

Will Haegeland, owner of the County Hotel, Selkirk

Bright Light Marketing
2015-12-22T16:01:22+00:00

Will Haegeland, owner of the County Hotel, Selkirk

Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very View Full →
Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today's fast-moving world and to compete with the big spend of the national charities, we needed professional help - and fast. Bright Light Marketing came highly recommended and did not disappoint. They were happy to work with our diverse team, coaxing out our values, moulding our branding, encouraging us to learn and love social media! They have not changed who we are. But rather have discovered who we are and helped us to present that to a much bigger audience. Probably the best investment we have ever made in our organisation - and we enjoyed it! Thank you!

Jane Vickers, Borders Pet Rescue

Bright Light Marketing
2015-12-22T15:58:32+00:00

Jane Vickers, Borders Pet Rescue

Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today’s fast-moving world and to compete with the big spend of the national charities, we View Full →
Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing
2015-12-22T15:59:07+00:00

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.

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