Getting you Noticed

Butcher, Baker to Candlestick Maker...

We are proud to say that we have marketed everything from food producers and retailers to accountants and lawyers, tourism attractions and destinations, property and construction, accommodation, pubs and bars, charities, telecommunications, entertainment, events and just about everything else in between.

Here are just some of the Bright ideas we have had for our clients.

MARKETING PLANS

We produce comprehensive Marketing Plans which provide you with a clear strategy for growth in the short, medium and longer term including identification of key customers and objectives. Not only do these documents provide a road map for the future direction of your business, they can be essential in successfully securing funding, development and planning applications.

Example Work

SOCIAL MEDIA

By planning and delivering a dedicated social media strategy for your business, we use new media such as Facebook and Twitter to build a highly targeted following for you in a cost effective and immediate way.

Example Work

BRANDING

Our Brand Plans identify values, key messages, suggested trading names if required and accompanying straplines. These recommendations are then used to develop contemporary brand identities which fully encompass these values and messages into successful brands.

Example Work

PRESS AND PR

We carry out original Press and PR campaigns, advertorials and launch events which not only raise awareness but enable you to reach and grow new markets too.

Example Work

NEWS

We research, write and deliver eye catching newsletters, direct mailers and website content which is highly targeted and fully measurable. This is an engaging and cost effective way of growing your audience and reaching new markets.

Example Work

IDEAS

We develop creative and original ideas for promotional campaigns and bring these to life with copywriting that is bright and engaging, resulting in strong design applications and highly effective campaigns.

Example Work

PRINT

From start to finish, we manage the production of promotional leaflets and brochures, point of sales materials, packaging, exhibitions and display which help you to convey the quality of the products and service on offer.

Example Work

ADVERTISING

We devise and carry out targeted advertising campaigns in print, radio and on Facebook and Twitter in an effective and fully measurable way, not only raising awareness but converting into actual business too.

 

Example Work

RESEARCH

We have a proven track record in carrying out feasibility studies, market research and customer surveys. All of which provide you with invaluable market intelligence and a clear vision for future development, growth and funding.

Example Work

CAMPAIGNS

By using a range of marketing communications, we are able to plan, deliver and execute targeted promotional campaigns which would get you noticed and get results. Promotional campaigns to set you apart from the competition.

Example Work

What Our Clients Say

We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very easy process. We are delighted with the end results and their commitment to the project.

Sheila Scott, The Lavender Touch

Bright Light Marketing
2015-12-22T16:00:25+00:00

Sheila Scott, The Lavender Touch

We have had the pleasure of working with the team at Bright Light Marketing over the last year and have found them to be extremely professional, supportive and helpful. We faced the challenge of coming up with brand names and marketing strategies for new product ideas for our charity and they made this a very View Full →
Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new business.

Iain Burke, Borders Employment Law

Bright Light Marketing
2015-11-26T13:45:32+00:00

Iain Burke, Borders Employment Law

Working with the team at Bright Light has been a fantastic experience. They very quickly understood exactly what we needed and were able to transform that into a brand identity supported by a promotional campaign that was incredibly effective. I look forward to continuing to work with them through the development of our exciting new View Full →
Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted marketing activity, they made sure the new business got off to a flying start and we haven’t looked back since.

They have continued to market Oink and the results of the social media activity has been amazing allowing us to grow the business year on year. I would certainly recommend them as a company with the skills and the energy to really get your business noticed

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing
2015-12-22T15:59:47+00:00

Adam Marshall and Sandy Pate, joint owners of Oink

Bright Light Marketing were the driving force behind us when we launched Oink in Edinburgh. And when we recently expanded our business they came up with a practical marketing campaign that set us apart whilst working to an extremely tight timescale. With an imaginative launch event to the public, an original press campaign and targeted View Full →
Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very competitive.

We have now tried two campaigns. Not only did our sales increase for the products advertised, but we can also directly measure actions taken by advert readers, such as increased number of likes, direct bookings through Facebook, direct messages and further enquiries through Facebook. So, again I have to say Bright Light Marketing was right.

Will Haegeland, owner of the County Hotel, Selkirk

Bright Light Marketing
2015-12-22T16:01:22+00:00

Will Haegeland, owner of the County Hotel, Selkirk

Recently Bright Light Marketing convinced us that we should try social media advertising as well as our other marketing activity. We decided reluctantly to try this out on Facebook. They showed us how this can be targeted to the specific group and geographical area you want to reach and also – the cost is very View Full →
Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today's fast-moving world and to compete with the big spend of the national charities, we needed professional help - and fast. Bright Light Marketing came highly recommended and did not disappoint. They were happy to work with our diverse team, coaxing out our values, moulding our branding, encouraging us to learn and love social media! They have not changed who we are. But rather have discovered who we are and helped us to present that to a much bigger audience. Probably the best investment we have ever made in our organisation - and we enjoyed it! Thank you!

Jane Vickers, Borders Pet Rescue

Bright Light Marketing
2015-12-22T15:58:32+00:00

Jane Vickers, Borders Pet Rescue

Sometimes a well-established group needs outside help to organise its collective thinking! Borders Pet Rescue had been around for a long time, with a very dedicated core of staff and volunteers. But we recognised that to survive and thrive in today’s fast-moving world and to compete with the big spend of the national charities, we View Full →
Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget.

Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted and effective. We have no hesitation in recommending Bright Light Marketing.

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing
2015-12-22T15:57:51+00:00

Hamish Hunter, Bright Heat Stoves

Bright Light Marketing provided us with a comprehensive marketing strategy which encompassed all our needs while keeping within the constraints of our budget. Starting from scratch with our fledgling company, Fiona, Janice and Fiona quickly understood our specific needs and used their extensive knowledge to prepare an agreed plan of action which was both targeted View Full →
The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.

Kevin Crowford, JRW Chartered Accountants

Bright Light Marketing
2015-12-22T16:00:55+00:00

Kevin Crowford, JRW Chartered Accountants

The Bright Light team were a pleasure to work with and we are delighted with our fresh and contemporary brand identity. They took a very professional approach and really got to know our people before recommending a way forward.
After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their approach and friendly in their manner. An amazing experience leaving me delighted with the results and excited about the future. I would recommend Bright Light Marketing to any business needing that total marketing solution at an affordable price.

Caroline Dunn, Director of Dundee Employment Law

Bright Light Marketing
2016-01-07T14:17:13+00:00

Caroline Dunn, Director of Dundee Employment Law

After searching the myriad of available marketing companies around I chose Bright Light Marketing after being impressed with what they had achieved for a friend over 100 miles away. Absolutely the right decision. Right from the branding through to the website, the launch and ongoing support, the team have been unique and tenacious in their View Full →
Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing
2015-12-22T15:59:07+00:00

Paul Waterson, Chief Executive
Scotland’s Licensed Trade Association

Bright Light Marketing have been instrumental in making our campaign, the biggest pub promotion ever in Scotland, successful. Efficient, enthusiastic and always available, they have been a great company to deal with.

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