Client: The Borders Vintage Automobile Club
Brief: To present the BVAC Classic as the prestigious and quality event that it is, Bright Light Marketing identified branding as a priority and saw it as an opportunity to raise awareness of the event.
The new name and brand was applied consistently across all print, signage, advertising and it was integral within the new website design.
As well as carrying out themed press launches, Bright Light Marketing carried out press activity in the run up to the event and post event too. An exclusive VIP Readers Competition was also successfully carried out with the local press. The team were responsible for delivering consumer marketing campaigns for the event, targeted photo shoots and all promotional aspects.
“Bright Light Marketing shook up our approach to marketing and promotion of our event bringing in exciting new ideas and a truly professional approach to the job in hand.
Bright Light Marketing have a wide network of contacts to call on which bring in specific skills that complement their in house specialisms which join together in producing a high quality result.
In our experience the Bright Light team have the ability to take your thoughts and ideas into a polished professional marketing and promotion strategy which works.”
Ian Lindley, The Jim Clark Trust and BVAC Festival of Motoring at Thirlestane
‘The best classic car festival in Scotland’ – The Sunday Times.
The first weekend in June heralds the arrival of the BVAC Classic at Thirlestane each year. With more than 1200 vintage and classic vehicles of all shapes and sizes and around 6,000 visitors making the journey to Lauder, this is undoubtedly one of the biggest and best classic car rallies in the whole country.
BVAC took the decision in 2018 to change the name of the event to the BVAC Classic at Thirlestane with the accompanying strapline of Festival of Motoring.