Client: Laura Mitchell, Bewliehill, Lilliesleaf
Brief: With plans to launch an exciting new mobile sauna venture in the Scottish Borders, Bright Light Marketing were commissioned to analyse the market, create strong marketing foundations and help the team to take sauna on the road.
A contemporary brand identity was created with the accompanying strapline of ‘Luxury Nordic sauna. Iconic Borders locations’. A lovely website presents and captures the authentic sauna experiences via high-quality photography and videography. As well as engaging copy and articles which tell the unique story, motivation behind and considerable well-being benefits of Cedar Hus. The brand has also been applied to signage, vehicle and equipment, not forgetting sauna hats!
The region’s first mobile sauna ‘Beyla’ has been successfully launched using a wide range of platforms, ensuring that the Borders is part of the Scottish sauna movement too.
Bright Light Marketing have been super to work with as we brought our new business, Cedar Hus, towards and through launch.
There were clear pathways for branding, website development and marketing. I’ve been delighted with the calm but efficient way of working and also delighted with the outcomes to date.
I look forward to continuing to work with the team as we grow the business.
Laura Mitchell
Bringing Loyly to the Scottish Lowlands
Laura and Willie run an organic farm in the Scottish Borders – producing oats, enhancing biodiversity, implementing sustainable practices and renewable energy. Not forgetting their love of wild swimming and sauna.
The environmental and health & well-being ethos which runs through everything that they do is clear.
When an old A-frame in the garden was no longer needed, Willie and Laura decided to repurpose the Canadian cedar into luxurious Nordic saunas. A highly original example of farm diversification which provides authentic sauna experiences.
But they were also keen to take sauna on the road and out into the local community with their mobile sauna venture, Cedar Hus. There is a huge wave of sauna excitement running through the country and Cedar Hus ensures that the Borders is part of the Scottish sauna movement too. Bringing an array of health and wellbeing benefits to local people and visitors alike.
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