Client: Famously Hawick partnership of The Borders Distillery, Hawico Scotland, Johnstons of Elgin, William Lockie and Lovat Mill, Hawick.
Brief: When these 5 premium Scottish producers from Hawick decided to join forces to develop and launch a unique marketing collaboration, they approached Bright Light Marketing.
We developed a strategy for the project which led to the creation of the Famously Hawick name and brand identity. We commissioned a highly attractive illustrative map, provided all copywriting, produced print, exhibition and display materials and launched the website. We have delivered promotional campaigns and communications, attended events, hosted familiarisation visits and carried out press activity to the travel trade, industry referrers and visitors ever since.
With a range of tours on offer, Famously Hawick is now one of the leading visitor experiences in the south of Scotland.
“Working with Bright Light Marketing was easy and enjoyable right from the start as they clearly understood our business need and used their extensive marketing expertise to reflect this in our message to potential customers.”
Nick Bannerman, Global Sales Director Johnstons of Elgin and Famously Hawick
Five premium Scottish producers. One famous Scottish town.
For the finest collection of premium Scottish products, there’s only one town to visit. Hawick in the Scottish Borders has a rich manufacturing heritage and an international reputation for producing quality goods.
From the ‘Home of Tweed’ and some of the best cashmere and knitwear producers in the world today to the first whisky distillery to open in the Scottish Borders since 1837. This special collection of weavers, knitters and distillers are all located between the four bridges of Hawick, and quite simply, nowhere else will you find such a wide range of premium Scottish products all made in the same town.