Client: JRW HOGG & THORBURN
Brief: Bright Light Marketing were originally commissioned to create a brand identity for JRW Chartered Accountants more than 12 years ago.
With a strapline of ‘Growing business together’, awareness of the JRW brand has helped the firm to grow into one of the largest accountancy firms in the south of Scotland.
In April 2024, an exciting merger saw Hogg & Thorburn join forces with JRW as part of a newly expanded firm, now known as JRW Hogg & Thorburn.
To present this even stronger proposition in the marketplace, Bright Light Marketing updated the identity by incorporating Hogg & Thorburn within the existing brand style, launching a new mark for the newly expanded firm whilst retaining existing brand awareness too.
We have successfully applied the brand to signage across all sites, at multiple events and via sponsorship locations on an ongoing basis. As well as delivering a rolling programme of advertising, promotional activity, website and photography.
Having worked with Bright Light Marketing for the last 12 years, I have no hesitation in recommending them to any business.
Our firm and team have grown extensively during that time and there is no doubt that the quality of our brand and marketing activity have played a key role in this growth.
By working closely with us over the years, our team very much consider them to be our trusted marketing partners.
Kevin Crowford, Partner, JRW Chartered Accountants
Growing business together
As well as being one of the largest accountancy firms in the south of Scotland, JRW Hogg & Thorburn’s team of experts have an unrivalled wealth of experience, providing a full range of specialist accountancy and financial services.
But as well as their expertise, JRW Hogg & Thorburn’s reputation is also built upon the hands-on approach that they take with their clients, by offering easy and direct access to the experts in their team, they develop strong relationships that are built to last.
Whatever type of financial advice you need, whether its business or personal, their team of specialists consult across all aspects of accountancy. From advising and supporting every size and type of business to personal tax planning to ensuring that new business ventures get off to a flying start. The team are more than qualified to handle all of your accountancy needs.
JRW Hogg & Thorburn are located at locations across the south of Scotland and Edinburgh.
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