Stand out from the crowd

Over the years, we have been privileged to work within a wide variety of industries in a wide variety of locations. Every project is totally unique and there is no doubt that it is this variety which sparks our creativity and ideas.

We have successfully marketed everything from food and drink producers to retailers, professional services, tourist attractions, destinations, property, construction, healthcare, charities, events, community initiatives and even some butchers, bakers and candlestick makers along the way!

MARKETING & ACTION PLANS

We produce comprehensive Marketing Plans which provide you with a clear strategy for growth in the short, medium and longer term including identification of key customers and objectives.

Not only do these documents provide a road map and action plan for the future direction of your business, they can be essential in successfully securing funding, development and planning applications.

BRAND IDENTITY


First things first, we listen to you to find out what you need and want from your brand identity. Then we identify brand values, key messages and create suggested trading names if required along with accompanying straplines.

This forms the blueprint for the creative process, creating intelligent and memorable brand identities which bring your business to life via high quality brand applications. Brand identities which resonate with your audience and stand out from the crowd.

WEBSITES

We create bright and engaging websites which are built for you and your industry. We listen to you, learn about your business and industry before researching and writing content, organising photo-shoots and building a fully responsive website.

Not only do our websites work well, they also look great too. Websites which are built around clear communication, the growth of concepts into exciting interactive online experiences. Specialising in web usability and accessibility, web developer Jen builds websites that are attractive and creative but also functional and usable, providing an interactive user experience that fully communicates the clients message, personality and identity.

PHOTOGRAPHY


We regularly organise and manage photo shoots for our diverse range of clients. From creating the photo brief and planning the locations to organising props and willing models; we work with our talented photography partner Phil Wilkinson to deliver eye-catching, memorable and effective press shots, lifestyle photography and video content.

SIGNAGE

We can let your identity shine by applying your brand identity to external and internal signage.

By combining clever design with the use of latest materials, production techniques and fitting mean that your signage creates the right impression.

CAMPAIGNS


We develop creative and original ideas for promotional campaigns and bring these to life with copywriting that is bright and engaging, resulting in strong design applications and highly effective campaigns.

By using a range of marketing communications, we are able to plan, deliver and execute targeted promotional campaigns which would get your messages out and get results. Promotional campaigns that will set you apart from the competition.

SOCIAL MEDIA


You know that having a strong and current presence on social media is vital for any business.

But we know that this all takes time when you are busy running a business. Plus, you might not know what to say to your audience. We can work with you to create content, deliver communications and build your exposure and following across relevant social platforms. On brand, on message and on time.

NEWSLETTERS


Don’t underestimate the power of email marketing. We research, write and deliver eye catching e-newsletters with content which is highly targeted and fully measurable. This is an engaging and cost-effective way of growing your audience and reaching new markets.

It is also a superb way of generating traffic, sales and booking to your website.

PRINT

From copywriting, graphic design and photography, we can manage the production of your print items from start to finish. Stationery, promotional leaflets, brochures, point of sales materials, packaging, exhibitions and display materials. High quality and cost effective print solutions which will match the quality of your products and service.

ADVERTISING



Advertising is alive and well. We can devise and create memorable advertising campaigns in print and digital. If executed properly advertising can be effective and fully measurable. Not only raising awareness but with the use of a definite call to action and strong offer, it can convert into real business too.

Good design, strong copy and a strategic approach to advertising is essential.

PRESS AND PR



We devise and carry out original Press and PR campaigns, advertorials and launch events which not only raise awareness and get the message out but which enable you to reach and grow new markets too.

With full client liaison, we create the idea, write the content, brief the photographer and deliver the communications across all platforms to our contacts.

A bright team

Bright Light Marketing was formed in 2006, and in that time, we have grown into one of the leading marketing agencies in the south of Scotland.

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