That’s the sustainability message that the Famously Hawick partnership are showcasing here from Hawick’s aptly named Vertish Hill.
Home of the ‘Green Machine’ rugby team, the Famously Hawick team continue to play their own part in making the town famous, and in this their latest chapter, for also being Famously Green. This new campaign message aims to highlight the long held green credentials that are at the very heart of these five Famously Hawick premium producers. From their use of natural and ethically sourced fibres and commitment to recycling and renewables to local barley to bottle spirits. Famously Hawick have sustainability and community at their core.
Living more sustainable lives and making greener choices has never been more important and VisitScotland and consumer trends research show that visitors are increasingly seeking out businesses and destinations with excellent green credentials. This is clearly demonstrated by the international travel trade who are actively choosing to feature Famously Hawick within their itineraries and packages because of the commitment to sustainability that each of these businesses exemplify.